Definition of calling card

The term "calling card" originally known as "visiting card" gained popularity in the 18th century as a polite way for individuals to announce their arrival at social events or make a formal introduction during a visit. These cards, which were made of stiff paper or cardstock, featured the person's name, title, and address, often decorated with intricate designs or family crests. The name "calling card" emerged in the early 19th century, possibly due to the popularity of playing card decks, which were also known as "calling cards" in some regions. The new term caught on as it conveyed a similar sense of formality and respect, while emphasizing the idea of calling on someone, whether for business or social reasons. Over time, the use of calling cards shifted from a mere social ritual to a job application tactic or marketing tool for business professionals. These days, the concept of a calling card has also migrated to digital platforms like email signatures, social media profiles, and website footers, where it helps to establish a personal or professional brand. In conclusion, the legacy of the visiting card lives on, evolving with the times to reflect changing customs and communication methods.