Definition of extravagant

The word "extravagant" stems from the Latin word "extravagāns," which was a combination of "ex" (meaning "out" or "outside") and "vāgāns" (meaning "wandering" or "roaming"). In medieval Latin, the term "extravagāns" referred to a person who excessively gave alms to the poor, causing them to wander aimlessly. Over time, the meaning of "extravagāns" evolved to refer to anyone who spent recklessly or excessively. This new definition emerged in Middle French during the late 14th century, where the term "extravagant" meant "going beyond what is normal or reasonable." By the 16th century, the English language had adopted the word with its current meaning of "wastefully extravagant or luxurious." Today, "extravagant" is often used to describe things or behaviors that excessively drain resources or go beyond what is necessary or practical. In business, advertisers might use the term "extravagantly successful" to describe a campaign that achieved remarkable results by exceeding typical industry standards. Nevertheless, the connotations of "extravagant" continue to reflect its origins, with undertones of excess, wastefulness, and disregard for moderation.