Ví dụ:
- Consumers frequently use their smartphones to showroom, or browse products in a physical store before purchasing them online at a lower price.
- The rise of showrooming has compelled many brick-and-mortar stores to rethink their strategies and provide competitive pricing to retain their customers.
- According to a recent survey, over 50% of shoppers engage in showrooming behavior when they are in a store, checking product prices on their phones.
- Retailers are exploring ways to combat showrooming, such as offering in-store promotions, free samples, or same-day delivery to incentivize customers to make their purchases in the store.
- Showrooming has also opened up opportunities for businesses with strong online presences, who can capitalize on the trend by providing product demos, virtual styling tools, and hassle-free returns.
- Multichannel retailing, which involves integrating both physical stores and online platforms, has become increasingly popular as a way to address the challenges posed by showrooming.
- Some retailers have embraced showrooming by transforming their stores into showrooms themselves, offering interactive displays, product tutorials, and personalized experiences that customers can't easily find online.
- Others are using data analytics to track showrooming habits and understand how to better engage customers in the store, using targeted marketing and in-store events to create a more personalized shopping experience.
- The internet and mobile devices have transformed the way we shop, with showrooming being just one of the many trends that are driving the digital revolution in retail.
- The future of retail is likely to be shaped by an ongoing dialogue between brick-and-mortar and online stores, both of which have their unique strengths and weaknesses, and can learn from one another to provide a seamless and satisfying shopping experience for customers.