Definition of window dressing

window dressingnoun

trang trí cửa sổ

/ˈwɪndəʊ dresɪŋ//ˈwɪndəʊ dresɪŋ/

The phrase "window dressing" refers to the ways retailers display merchandise in their store windows or inside the store to attract customers' attention and entice them to make a purchase. This term originated in the 1920s and 1930s when the visual display of products in windows became increasingly important for retailers to stand out and compete with other nearby shops. The term "dressing" implies adding decorative and attractive elements to an otherwise plain or ordinary display, just as one might dress for a special occasion to look appealing. In retail, window dressing is considered a form of advertising and sales promotion that aims to create a visually appealing and memorable presentation of a product or brand, which can help increase foot traffic and sales.

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the art of arranging goods in shop windows in an attractive way

nghệ thuật sắp xếp hàng hóa trong cửa sổ cửa hàng một cách hấp dẫn

the fact of doing or saying something in a way that creates a good impression but does not show the real facts

việc làm hoặc nói điều gì đó theo cách tạo ra ấn tượng tốt nhưng không cho thấy sự thật

Example:
  • The reforms are seen as window dressing.

    Những cải cách này được coi như chỉ là hình thức.