Definition of touch point

touch pointnoun

điểm chạm

/ˈtʌtʃ pɔɪnt//ˈtʌtʃ pɔɪnt/

The term "touch point" originated in the field of marketing in the 1980s. It refers to any interaction or encounter that a customer has with a company or its products or services. Touch points can occur at various stages of the customer journey, from the first point of contact to post-purchase follow-up. The idea behind the concept of touch points is that every interaction should be positive and reinforce the brand's values and message, rather than detract from it. By identifying and optimizing touch points, companies can improve customer satisfaction, loyalty, and ultimately, sales. Over time, the notion of touch points has expanded beyond just marketing and is now used in other areas, such as customer service, product design, and user experience, to enhance the overall customer experience.

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a place or situation in which a business has contact with its customers

một địa điểm hoặc tình huống mà một doanh nghiệp có sự tiếp xúc với khách hàng của mình

Example:
  • We need to provide a consistent experience for customers, not only online but at every touch point.

    Chúng ta cần cung cấp trải nghiệm nhất quán cho khách hàng, không chỉ trực tuyến mà còn tại mọi điểm tiếp xúc.

something that you already know that helps you understand a situation or explain something to somebody

một cái gì đó mà bạn đã biết giúp bạn hiểu một tình huống hoặc giải thích điều gì đó cho ai đó

Example:
  • Music has always been a cultural touch point.

    Âm nhạc luôn là điểm giao thoa văn hóa.

Related words and phrases

Related words and phrases

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