Definition of roll up

The phrase "roll up" has its roots in the 18th century when it was used to describe the method of condensing a newspaper into a smaller format by folding and rolling it. This practice became popular as it made it easier for people to carry around and read on the go. Over time, the term "roll up" began to be used to describe other activities that involved rolling or folding things. For instance, in the 19th century, it was used to describe the process of rolling up a store's shutters at the end of the day. By the late 19th century, "roll up" began to refer to a specific type of theatrical event, where performers would roll or unfold a large canvas screen to reveal various scenes and acts. This style of entertainment was popular in the early 20th century and is still used in some forms of stage productions today. The phrase "roll up" also has a more contemporary connotation, particularly in the context of marketing and advertising. It is now commonly used to describe a sales pitch or promotional offer that encourages people to "roll up" and make a purchase. This usage is often associated with carnival-style attractions and promotional events, where "rolling up" suggests the excitement and spectacle of the event. In summary, the origin of the phrase "roll up" can be traced back to the 18th century, where it described the process of condensing newspapers, but has since evolved to describe a variety of activities that involve rolling, unfolding, or compacting things.