Definition of market leader

market leadernoun

người dẫn đầu thị trường

/ˌmɑːkɪt ˈliːdə(r)//ˌmɑːrkɪt ˈliːdər/

The term "market leader" refers to a company that holds a dominant position in a particular product or service category in a specific market. It implies that the company has a significant market share, revenue, and influence in that segment compared to its competitors. The idea behind the term "market leader" is that buyers perceive it as a preferred choice due to its reputation, product quality, brand image, and competitive pricing. Market leaders are often viewed as innovators and trendsetters in their industries due to their ability to capture a larger share of the target market's demand. In summary, "market leader" describes a company's position as the most prominent player and establishes it as a benchmark for competitors in that market.

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the company that sells the largest quantity of a particular kind of product

công ty bán số lượng lớn nhất của một loại sản phẩm cụ thể

Example:
  • We are the market leader in e-bikes.

    Chúng tôi là đơn vị dẫn đầu thị trường xe đạp điện.

a product that is the most successful of its kind

một sản phẩm thành công nhất trong loại hình của nó

Example:
  • It is the market leader in the laptop market.

    Đây là công ty dẫn đầu thị trường máy tính xách tay.