Definition of mail drop

The term "mail drop" refers to the process of delivering unsolicited advertisements or promotional materials to households or businesses via regular mail services. The term itself is derived from the traditional practice of dropping mail into a mailbox or maildrop, either by hand or through automated systems used by postal services. In the context of unsolicited mailings, the term "mail drop" has come to connote a marketing tactic wherein a large number of identical mailings are sent to multiple destinations within a specific geographic area. This can include bulk mailings of flyers, newsletters, catalogs, or other promotional materials, which are often targeted towards specific demographic groups or geographic areas. Although the practice of "mail dropping" can be useful from a marketing perspective, as it allows businesses to directly reach potential customers through their mailboxes, it can also be viewed as an invasive tactic by some individuals and communities who view the practice as a form of junk mail or unwanted advertising. As a result, many postal services have established rules and restrictions regarding unsolicited mailings in order to mitigate any negative impacts on customers and communities.