Definition of flaunt

The word "flaunt" has a fascinating history. It originated in the 15th century from the Old French word "flaunter," which means "to show off" or "to parade." The French word is derived from the Latin phrase "flat オ bad" meaning "to strike flat" or "to lie flat," likely referring to the action of laying something flat to exhibit it. Initially, the word "flaunt" had a more neutral connotation, merely describing the act of showing or displaying something. However, over time, its meaning shifted to imply pride or arrogance in showcasing one's possessions, skills, or accomplishments. By the 17th century, "flaunt" had taken on a more negative tone, implying boasting or vainglory. Today, the word is commonly used to describe someone who is intentionally showing off or drawing attention to themselves.